Practice High-Stakes Sales Against
AI Buyer Personas

Reps ramp 2.4x faster by practicing tough objections, competitor pricing battles, and cold calls against realistic AI personas before speaking with real prospects.

Configure Simulation

Coaching Rubric: The AI will grade your response across Acknowledgment, Empathy, Diagnosis Question, ROI Proof, and Next Step Urgency.
AI Buyer Arena Active
David Vance (CFO)
AI Buyer (David Vance — CFO):
"Your proposed $420,000 agreement is 40% higher than what our current vendor charges. What justifies this premium during our budget review?"

Six Pillars of AI Roleplay Assessment

1. Confidence & Delivery

Measures firmness, tone assertiveness, and avoidance of defensive hesitation filler words.

2. Pain Diagnosis

Grades whether the rep uncovers the underlying business impact before pitching product solutions.

3. Active Listening

Evaluates pause duration and acknowledgment of executive buyer constraints.

4. Objection Reframing

Assesses the transition from defensive cost arguments to strategic ROI and risk reduction.

5. Value Quantification

Validates whether the rep cites concrete customer payback metrics and recovered revenue hours.

6. Closing Urgency

Checks for clear next step calendar commitments before concluding the interaction.

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NOVA Assistant
Roleplay Studio Context
I am ready to evaluate your roleplay responses. Would you like tips on reframing price objections?